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Tag: Communities of practice

Thoughts from SHARE 2012: Three Drivers that Transcend SharePoint

I just got back from the SHARE conference in Atlanta, and while it’s true that the conference is built around SharePoint as a core technology, the conference is really intended to focus on business applications of SharePoint. I’m not going to do a blow-by-blow conference report; Kristian Kalsing did a pretty good one here. Instead, I’m going to pick out for you the three drivers that are not only critical to the success of SharePoint-based solutions but really to any business solution.
  1. It’s about the business not the technology. When is that last time you experienced or heard the tale of an executive who calls a meeting and says we need an “X”? Recent examples of “X” have included social networking, Kahn Academy, and even Angry Birds. The point being: if you simply take the order and implement your companies version of these tools, the chances of adoption are immediately in danger because nothing in the business is driving the initiative. For example, social networking in and of itself isn’t enough to merit attention, but “connecting the sales force to the engineering staff in near time or real time to shorten the sales cycle by 10 days” is something the organization and your leadership can get behind. The fact that it’s built in SharePoint or any other tool is inconsequential and may be detrimental depending on your organization’s prior experience with the tool (see #3). When it comes time to justify expense or measure ROI of your solution, having real business drivers will be critical.
  2. You’ll need a roadmap. Every project needs a plan, but a roadmap can be so much more. When attacking tough enterprise issues, you’ve got be certain about what the real problem is and how you are going to measure your fix for the problem. Your roadmap can even include governance for the organization or project and accurate requirements gathering and analysis. Susan Hanley was one of the speakers at the conference on governance and is a great resource on governance issues. Sarah Haase from Best Buy is also a great corporate practitioner; her blog can be found here. Our own John Chapin also has a blog post on roadmap creation.
  3. Branding is important (don’t call it SharePoint)! Unless your company sells SharePoint or somehow derives income from marketing SharePoint, you won’t do yourself or your users any good by naming your solution after the technology it was built in. This goes for any branded technology. In fact, if your users have a negative impression of that tool, it may actually interfere with user acceptance of the tool. Let’s face it; sometimes users cringe when they hear SharePoint but won’t bat an eye when you call it the “Sales Efficiency Accelerator.” The trick is this: when users visit this mythical application, it can’t contain the elements of poor user experience that caused them to hate the tool in the first place. Branding will get your users to overlook the underlying technology once or twice, but good user experiences will keep them coming back.

Overall, I’m glad I went to the SHARE conference. It’s nice to see a group of people who are focused on the business applications of SharePoint and not just the stability and scalability of a corporate technology platform. After all, the tools we use are only as good as what we use them for.

Harrison’s Application for TEDx Grand Rapids

I hate being late.

I am the first guy at a party because when something starts at a certain time, I just can’t reconcile in my head this concept of being fashionably late. I also suffer from anxiety when other people don’t show up on time. I have no idea where this great sense of punctuality comes from. My brother certainly doesn’t share my views on punctuality, so I’m not sure I can blame my parents.

However I got here, I’m kind of upset that I’m late to the TED party. I guess I got a little bitter and little bent from other groundswell business talk “trends” over the years, and I mistook TED for something it wasn’t (a platform for an agenda) instead of what it is (a platform for ideas).

When you get that many ideas in one place and you leave the conclusions and actions up to the viewer, it seems to me that what you have is most likely the purest source for informal learning we have ever known.

But now I’m on the outside looking in. It’s that Labor Day party your friend invites you to every year, but you never seem to have time to make. This evidently is the year you don’t automatically get an invitation. The Grand Rapids TEDx event is happening on May 10th, and since I didn’t attend years past, I’ve got to fill out an application to explain why I’m worthy of getting an invite.

When you think about it, this is incredibly smart. Even if there was no judgment placed on the merits of the application (which evidently there is), the act of applying shows a level of commitment and engagement. By denying general admission, you ensure that people really WANT to be there. That’s something worth thinking about when it comes to development activities and even the communities of practice we build for our organizations.

At any rate, I thought I would share some of my application in this blog, if for no other reason than to put a little more of myself out there.

How will you contribute and what unique perspectives and characteristics will you bring to TEDxGrandRapids?

I am constantly seeking new inspiration—and I know I inspire others—but it takes real work, real thought, and real attention.

I live my life as an open book. My business life and my personal life are one in the same and give each other real value. The things we care about personally are therefore inseparable from the things that our businesses care about.

I will contribute to the TEDx conversation through my writing—not only as a reporter of what I see, hear and feel, but also as an interpreter of how I can apply what I have learned and how others may do so too.

I will use the inspiration I gather to help formulate my own ideas, and I will share those ideas for the greater good.

What inspires you? Tell us about yourself.

I get charged up about very small details—a riff in a song, the way the grain converges in a chunk of curly maple, the rusty piece of junk in a photograph—and I want to take those little details and think of how I can reapply them, use them differently, put my own stamp on it.

I run a company. There are plenty of places to apply those details, but I am just as proud of the music I play, the guitars that I build, the last run I took in the skate park, the puck I stopped as a goalie.

The trick is to take one of those little things and grow it into something that combines some of those passions in life into something greater than the sum of its parts. The combination guitar/skateboard didn’t stay in tune so well, but I’m sure the next big idea is just around the corner.

Now what if you take those two simple questions and apply them to your job? Would you answer the same way?

How do we get there?

I, for one, am shopping for a few ideas and hope I find them at my local TEDx event. That is, if I get invited to the party.

Branding and User Acceptance of SharePoint Sites

In my last post, Pizza and SharePoint™—Branding and Design, I drew an analogy between presenting your best work to your customers without presenting your best selves to your employees in terms of the systems and sites developed for internal use. But why is it so hard to gain user acceptance and what sorts of things can we do to make it easier on ourselves? Why do we even care if your employees “accept” sites we build for them?

It’s easy enough to operate from the perspective that there is certain information that employees “need” to do their job, and there is certain information that is “nice to have.” In corporate structures, critical information or the “need to have” information is often presented in the most expedient way possible. Very often expediency in design results in the employee having to jump through hoops to get the information. “It’s the best we could do, in the time we had.”

While we may have accomplished our basic goals for a site, it doesn’t mean we did a good job. In fact, if we aren’t careful, we may actually create new issues in the process. If we didn’t gain acceptance of the platform we used for the initiative, chances are we’ve:

  • Poisoned the platform for future use by leaving a negative first impression.
  • Used too much time ($) to achieve too little tangible results.
  • Sent a message that we don’t value our users.

While it is sometimes necessary to compromise good design for expediency, we pay a heavy price for failing to gain acceptance. When we do gain acceptance, we achieve our goals faster, cheaper, and we create repeat visits that give us a viable way to expand our goals and create something sustainable over time. AND, we send a message that we care enough to think things through and value our team.

So why, when it comes to SharePoint sites, is it so hard to design for acceptance?

When building informational or community sites, SharePoint acts as a content management system, or CMS, and allows us to present the data separately and in different contexts. This means the data or information is contained in a different technical structure than the look and feel, or branding of the site. This is wonderful when it comes to keeping the content up-to-date, but requires a little extra planning when designing page layouts that support content that is meant to be changed independent of the layout. That seems to be where many implementations fall short.

I.T. departments are typically charged with implementing systems, such as SharePoint, and while your mileage may vary, they generally do a very good job of implementing the functionality or data layer… and tend to pay very little attention to the presentation layer. The typical result is a perfectly functional data infrastructure with a bone-stock, straight from the vanilla Microsoft set of page templates. Since SharePoint wasn’t designed to fulfill a specific need from a specific audience, not much care was taken with these stock templates. Frankly, I find them ugly and filled with usability issues, and I am not alone. Nonetheless, as SharePoint is rolled out, content owners are very often forced to use these templates either expressly or because they aren’t informed that they have any control over the presentation and don’t have the knowledge of how to change it.

In many organizations, a user’s first exposure to SharePoint is an ugly, usability-challenged site, a “crew pie” to reference my previous post. They may need the information that the site contains, but they are often left frustrated and unimpressed. For organizations that recognize this failing, this typically results in a subsequent project to improve either:

  • Look and feel (branding)
  • Usability

The truth is you need to do both. If you fix the content organization and improve the usability, it’s hard for the user to get past the ugly and truly engage with the site. If you fix the ugly but leave the usability out, you may get your users back briefly, but they will inevitably get frustrated again. User acceptance of a site means they accept both the way a site looks AND the way it works.

Usability is a topic for another article, but for organizations that have already fallen into the bad- or no-design trap, a good design can help them crawl out of the user acceptance hole. It sends a message that this site is worthwhile and important enough to warrant thoughtful design, and likewise the users of the site are important and valued enough to warrant the time and money spent on design. For those organizations that haven’t rolled out their first sites, let this serve as a tip:

Whether you call it branding, look and feel, or design, it’s a critical piece of user acceptance.

In the next entry, we’ll focus on usability some more, starting with setting realistic objectives and how to map those objectives to the functionality you design into your sites.

Pizza and SharePoint™—Branding and Design

Once upon a time, in a galaxy far, far away… I used to work for one of the giant pizza chains. As a learning professional, I took it upon myself to understand what it was like to work in a pizza store. You don’t have to be in a store for too long before a mistake happens. Wrong toppings, giant bubbles, or just plain ugly pizzas. Most operators had enough sense not to send these pizzas to the customer and would make a new pizza, but instead of wasting $3 in food cost and throwing out the mistake, these pizzas would become “crew pies” and would often sit boxed on top of the oven until someone had time for a break and would grab a slice or two.

Well, on one store trip, I noticed a sign on the wall that said “no crew pies.” My first reaction was that the store operator was sending a message about mistakes, and not making them, but the company had all sorts of slogans and signs about making quality product and “no crew pies” was not one of them, so I had to ask.

Turns out the operator had much different reasons, and it wasn’t a slogan; it was a rule. He explained to me that he was in a war for good employees with the other restaurants in town. It was hard to find and keep people, and he felt that it sent the wrong message to serve the people that worked for him the worst product his store turned out. Besides, if his team thought that bad pizza was good enough for them, how far of a stretch is it for them to expect his customers to live with bad pizza?

Fast forward to today. I am in the privileged position of consulting with some of the world’s largest companies. Companies that are selling customers some of the most advanced systems, services, and technology available. However, all too often the internal sites these companies use to support their own employees are the internet equivalent of “crew pies.” Barely branded and poorly organized. This is especially true when it comes to SharePoint™ sites.

It’s not enough to just have the information out there. The person has to first want to use the site (acceptance) and then be able to use the site (usability). Newsflash: The default SharePoint™ page templates are not attractive and are not intuitively usable. Even if you are lucky enough to have an IT department that branded the default templates, it most likely is still not good enough. Chances are if you already have an existing SharePoint™ implementation, you’ve seen these default templates in action, as have your users. They have already formed a negative impression of what SharePoint™ is and have little or no vision of what its potential is.

I’m not suggesting that all of your internal sites become graphical Flash sites with splash pages, but I am saying that at a cursory glance, your internal sites need to:

  1. Not look like SharePoint™ default templates
  2. Reflect the importance of the people, business line, product or service it is intended to support

In SharePoint™ development circles, efforts towards user acceptance are often referred to as branding, but it’s more than that; it’s part of the overall design. The goal of design should be a positive or at least transparent user experience. There are two components of user experience, acceptance and usability. Acceptance is typically the result of good positioning and good visual design whereas usability stems from information design.

If we go back to our “crew pie” example, mistake pizzas may in fact taste good, but the user experience is disrupted because admittedly user acceptance is compromised: the pizza is ugly or its usability is challenged—it has the wrong stuff. That’s not to say the crew won’t eat it, but they may not like it.

The intangible message here is that our internal sites and systems set the tone for what our employees deliver to our customers or users, and it’s imperative that our customer’s user experience be flawless. Besides, in a war for talent, our valued employees deserve better than a “crew pie.”

In my next blog post, we’ll dive more into the user acceptance side of the equation and explore some strategies for designing and validating user acceptance as part of a branding, positioning, or graphic design effort.

Overheard at Strategies 2011: Employee Engagement

Media 1 is pushing hard into the Human Capital Improvement space with SharePoint-based offerings for cohort learning (leadership and sales) and Onboarding. To learn more about the concerns and needs of people involved in talent management and development, we decided to attend MediaTec’s Strategies 2011 conference in Half Moon Bay, CA.

What a fantastic location and a great conference filled with key learning around diversity, inclusion, and techniques for managing and developing the workforce. However, the concept that I want to focus in on is that of employee engagement. Engagement isn’t a term that I have used a lot before now, but it’s one ingrained in the talent management lexicon.

It’s a great term because it encompasses and describes a level of involvement and commitment regardless of the development level or stage that an employee is in. While consulting on Onboarding systems, one of our primary goals is to increase time-to-productivity, but if we want higher levels of productivity, we have to get engagement first. A new hire can be modestly productive without engagement, but that hire won’t reach an optimum level of performance unless that person is truly engaged with their position and your company.

Beyond the Onboarding development phase, engagement is just as important. As we move through our careers, our level of engagement is variable; it waxes and wanes over time. Again we may have employees that are productive, but not engaged. Development opportunities in the form of corporate learning are one tool that talent managers have to re-establish, increase, or maintain engagement throughout the talent life cycle.

Looking back at the conference, it occurs to me that I saw a lot of curriculums designed to address engagement, but the really impressive ones paid as much attention to how the curriculum was delivered as they did to the curriculums themselves. In all cases, engagement programs were not single learning events or courses, but included a series of different kinds of learning opportunities delivered over a period of time. None stated it as such, but the net effect of the approach is the creation of a robust “learning experience.”

The more advanced engagement models also took into account where the employee was in their development within the organization. New employees have very different development needs than top executives, and their motivation and engagement levels will also vary widely. While that is the common-sense practical application of different engagement models for different types of learners and content, it also aligns with commonly accepted theories of employee development stages and talent management cycles.

I’m thinking deeply on how SharePoint-based curriculum frameworks can be targeted and mapped to specific phases in career development and how that can translate into better engagement and better performance. Stay tuned.

Learning 2010 and DevLearn 2010: Social Learning and Communities

It’s been a busy last couple of weeks as I travelled to both Orlando for the Learning 2010 conference and to San Francisco for a portion of DevLearn. Attending sessions on Social Learning and Communities at both conferences, it wasn’t so much about learning new things as it was a confirmation of our beliefs and writings on Social Learning to date. It’s always nice to get some validation, but more importantly it’s an indicator of overall corporate readiness to adopt Social Learning principles into learning strategies.

It was also nice to see that there were quite a few companies who have chosen Microsoft SharePoint as the underlying technology for their efforts. However it was disappointing to see many of the sites shown showed little attention to aesthetics, user experience, or true collaboration. SharePoint is capable of so much more. Not only can it look great, but you can also mash-up work flows, forms, discussion, and blog elements to form a cohesive community with true collaborative functionality.

Beyond SharePoint, there were a number of key take-a-ways for those developing communities based on any technology platform. Probably the most pervasive sentiment was that communities are so much more than a collection of functionality. You can build the sexiest community site with chat integration, message boards, blogs, tagging and all the rest, but still see low usage rates if you don’t plan for more than just the functional community framework.

At some point at Learning 2010, I read an interesting tweet from a well known and respected colleague at Intel, Allison Anderson. She wondered “Why is it when we do create and open environment, we get low participation?”

Successful corporate communities have ownership, a pre-planned group of super-contributors, and are centered on functions or tasks that people want — and need — to have conversations about. Not every group within your organization needs a community, but when you plan carefully and pick the right focus areas you may hit on a community that has the potential to become self-sustaining.

Another question heard quite often at both conferences was in effect: “How do I control what people put up on the community?” The knee-jerk answer to this question is that you have to monitor it closely, but the truth is that you shouldn’t have to. People have to be allowed to have opinions, and if those opinions cross the line to misinformation or slander, then most companies already have a way with dealing with that. The point is in order for communication to open and active, there has to be trust. It can be a balance, but you have to temper trust and control.

I also overheard another comment in the crowd about how popular their community was at first, but how a year later it had virtually died out. While this person was looking for suggestions on re-energizing their community, it got me thinking about whether or not this was a bad thing. Sometimes, groups have a logical lifespan. It’s not always a bad thing when a conversation has run its course; it can mean that the topic has reached a new baseline of competence, and that has to be a good thing.

My final thought in retrospect on these two great conferences in respect to Social Learning Communities, is that we have to find a way to make our communities accessible and relevant on mobile devices. I find myself increasingly relying on my mobile device for my own social networking activities and would dare say it surpasses my desktop use by a good margin. I can’t help feeling that our busy, travelling, and multi-tasking team members feel the same way. While many social networking platforms include some mobile page support, SharePoint included, gaining secure access from a mobile device remains elusive in environments that require hardware/software security and encryption.

Looking to the future of corporate communities and social learning the potential is clearly evident. However, that potential can only be fully realized with care full attention to:

  • Design and planning for the function AND use of the community
  • Appropriate topics and focus areas
  • Trust
  • Accessibility and usability from both desk-based and mobile devices

Media 1 can help you plan and build SharePoint communities that work. For more perspective on corporate communities, check out my prior blog “Communities of Practice: Batteries Not Included”.