Having just returned from the Gartner Summit, I thought a quick recap was in order. Besides I need a break from my measurement series (Part I, Part II, Part III)
Things got started with Gartner VP and Analyst Whit Andrews taking the stage carrying a shovel. My first thoughts were he we go with another speech about breaking new ground, but I should have known better. His comment was “A Gartner guy with a shovel, never a good thing.” But it turns out, it was a prop for talking about Minecraft, an online game both he and his son play on a regular basis. Here’s a YouTube of him previewing the shovel theme. It set the tone to talk about gamification, but the rest of the conference was decidedly higher level and talked about building and maintaining higher orders and evolutions of portals and content management.
Side note: While researching Whit Andrews I found this hilarious text-speech YouTube diatribe.
Day 1: Portals & UXP
All of the sessions I attended were geared more towards the portal end of the spectrum. Within the realm of portals, the major focus areas were User Experience (UX) and mobile. Of course there is a ton subtlety and secondary topics. I won’t cover every session, key sessions, and perspectives here.
My first session was Gene Phifer talking about User Experience Platforms or UXP. Any reader of the Media 1 blog knows this is a huge focus for us right now. The UXP definitely has a place in the corporate landscape and is a critical piece for creating alignment between people, process, and technology. Gene’s original article on UXP is a great overview of the session. For more of Media 1’s vision for how UXP can drive performance, see Chris Willis’s blog post “Social, Mobile, Integrated…UXP and Your Future Workforce.”
“Using Generation 7 Portals to Attract and Engage Customers” with Jim Murphy was up next. While this session was geared somewhat towards customer facing portals, the same principles apply to employee or internally-focused portals. With a lot people I talk to, “portal” has become a bad word. In a lot folks’ experience, portal technology has been purchased, implemented, and subsequently fallen short of expectations. What we have to realize is that portals have evolved and continue to evolve. The biggest shift I see in portals is that they are moving away from being company, department, or role specific and they are getting personal. When you put the individual at the center of the design and you surround that person with filtered and specific options, portals get a lot more compelling—and that’s the root of why Media 1 is bullish on UXP.
Jim Murphy describes the characteristics of Generation 7 portals as featuring:
- Portal-less Portals
- Context aware
- Portal ubiquity
- Emerging UXP
- Widgets dominate
- Mobile dominates
Jim and Gene teamed up on another session later that afternoon called “Employee Portals: The Revenge of the Intranet” to address the employee-specific side of the portal equation and aptly drew the connection that the employee portal is the heart of the new intranet. The changing ways that we work have driven the corporate intranet from being information portal to knowledge portal, then to process portal, and now to the latest generation of intranet portal that includes social functionality, mash-ups and combined applications, and has a mobile enabled interface. Social is the connective tissue that ties people to process and information—or people, process and technology in the Media 1 vernacular. More than social, the new portal-based intranet (SharePoint portals included) also enables information management and process management driving alignment to corporate goals. Gartner defines the must have characteristics of the next-generation intranet as:
- Business process enabled
- Analytics and optimization
- Context aware
- Enable user content contribution
- “App store” model
Day 2: Gamification & More
Day 2 of the conference started out with Jane McGonigal’s compelling presentation “Reality is Broken” on the role of game play on our society and consequently how we can use those principles when addressing the needs of our organizations. Jane’s presentation was based on her book is Reality Is Broken: Why Games Make Us Better and How They Can Change the World. While I’m not always a fan of gamified approaches to development, I must admit to having some changing perspectives based on this presentation. One of the key advantages to gaming is the resiliency gained from repeated trial and error—and sometimes subsequent failure. I think that’s why a lot of people find golf compelling and certainly the incredible volume of Angry Birds play would also seem to reinforce that supposition. Seems to me that many corporate gamified approaches take a “failure is not an option” position and with the absence of failure or the possibility of failure, you miss out on the resiliency benefit and ultimately engagement that the “game” was intended to create. I’m going to do a future blog post on this topic alone. There are some very compelling distinctions between playing, competing, achievement, failure, and losing that deserve to be explored.
I spent the afternoon of Day 2 exploring sessions on UI/UX, people-centered strategy, Yammer and Mobile. Not that these sessions weren’t valuable or intriguing, but I have to assume you have something else planned for your day other than reading my blog.
I finished up the conference with a case a study from GlaxoSmithKline where they talked about their cloud-based employee portal solution, which happened to be a SharePoint 2007 site. While many of their experiences and concerns aligned with my other clients’ SharePoint installations, the fact that the SharePoint farm existed in cloud space created very few if any new concerns. Instead, it appeared to show considerable value to GlaxoSmithKline along the lines of the value proposition of other cloud services.
The final keynote of the conference was from Seth Godin. It was engaging and inspirational to say the least. While many of the examples used where on how to create compelling messaging, or “purple cows” as he calls them, it’s not much of a stretch to see how that relates to how we market performance improvement to our own organizations. It’s more than position; it’s the stories we tell.
In summary, the conference served as an excellent confirmation that I’m talking about the right things with my clients and in the right priorities. It also has taught me that I have a different perspective to bring to gamification and a new understanding of what it takes to make these games compelling. And finally, not that I needed any more convincing, we need to find ways of engaging employees on mobile platforms in meaningful ways. Our obstacles are just that, but mobility is critical to the new work environment.